Journal of Fashion Marketing and Management is a peer-reviewed professional journal focusing on issues/ subjects related to fashion, visual marketing, merchandising, promotion, mass media, mass public relations, marketing and design, entrepreneurship and design, fashion and industry studies, brand identity, and brand management. It was first published in 1996 and is available in various formats including online. It is a timely and comprehensive journal, which presents the latest findings from the discipline of marketing. A new issue will appear virtually every month, with authors including industry leaders, academics, and students. The main aim of JFM is to disseminate research and knowledge within the industry, to help make decisions for clothing and fashion merchandising, to improve corporate/organizational performance and reach higher marketing goals, as well as to facilitate decision making concerning new product designs and services.
Journal of Fashion Marketing and Management deals with diverse issues in the field of fashion marketing. It includes timely contemporary issues on important contemporary topics related to fashion marketing. The special issue of this journal discusses different aspects of marketing in contemporary times. These issues include women entrepreneurs, critical marketing issues, design theory, corporate identity development, cultural studies, design theory, fashion market trends and styles, corporate/non-profit marketing, fashion distribution, merchandising, branding, and fashion research and development.
Journal of Fashion Marketing and Management also contains two other special issues on a range of contemporary issues. Issues dealing with digital fashion, women entrepreneurs, media and visual marketing, brand image development, business strategy and branding are published as a special issue. A number of articles are included in the special issues of this journal on a variety of topics related to fashion. Issues dealing with women entrepreneurs, such as issues on fashion, beauty, personal appearance, career, parenting, and careers in fashion have special issues.
Electronic journals have become very popular in the world of business and marketing. They provide fast access to information. Since electronic journals are distributed over the Internet, they make their contents easily obtainable to a wider audience around the world. However, in case of a conventional journal of fashion marketing and management, citations received from electronic journals should be properly checked for any incorrect spelling, grammar or typographical errors.
Citations in the electronic form must be prepared carefully and accordingly. The citations should be consistent with the style, language and other formatting guidelines of the journal of fashion marketing and management. The format used for citation is usually the bibliography. Citation in the bibliography has a significant social and scientific value.
An excellent journal of fashion marketing and management impact factor measures the value of the articles according to its frequency, quality of sources, subject matter, length, and other aspects. The article, when referencing another article by the same author, should state or imply that the article was written by (or was written by someone else mentioning the first author’s name). In addition, a journal of fashion marketing and management impact factor emphasizes the extent to which the articles conform to accepted guidelines for writing about the topic area. The guidelines for writing should not be fuzzy or overly broad.
A good journal of fashion marketing and management should also have an excellent set and h-index. It is common for the editors to allow a slightly higher index than the standard bibliography to emphasize the seriousness of the topic. The set and h-index provide readers with a quick overview of the articles and the authors’ contributions to the literature. The journals may also have additional resources not associated with the subject matter of the journal such as an outline of literature on the theme, an introduction to journal issues, bibliographies of important articles, and selected reviews and commentaries.
The focus of the journal should be on the current discussions and analysis of the most relevant issue in the industry. The focus of the journal can vary depending on the editor. For example, a marketing and management special interest journal might have a wider range of topics than a general marketing journal. The set and h-index provide readers with a quick and easy overview of the authors’ contributions to the literature. The key to success is to develop a journal that focuses on the significant issues and timely inclusions of the most appropriate data while including a number of helpful references and solicitations for further study.
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